JW in conversation with Bec Conforti

Where were you born and raised?

I was born and raised in Wollongong (1 hour south of Sydney). It’s a beautiful beachside town that I loved growing up in, however I made the move to the southern end of the Gold Coast when I was 16. I used to visit the Gold Coast often as I had some family that lived here, and I fell in love with the weather and the lifestyle. I intuitively knew it was where I was meant to be and I now consider it my forever home.

How did where you were raised influence your healthy habits?

I think being brought up near the beach had a huge influence on my healthy habits – I loved surfing and being outdoors. I also think having an older brother made me a tom boy, and I was very competitive, so I played and competed in a lot of sports growing up so I was always very active.  

When I moved to the Gold Coast in my late teens, I think that influenced me even further with the more holistic way of living, as I feel like there are a lot more alternative options and educated people who live here, and I adopted that way of life pretty quickly. 

It wasn’t until I developed a chronic illness that I really started to research everything thoroughly and started the journey to clean living, sustainability and holistic wellbeing.

What is one of your daily rituals?

I have a few morning rituals that I swear by before I start work to get me into the right headspace for the day. It’s really important that I do these, as I feel like they set me up mentally and physically for the day ahead. I need to wake up by 5:30am if I want to fit them all into my day. As soon as I wake up I start by doing some breathing work by Wim Hof which takes me around 20-30 minutes. I then do some form of exercise whether that be a walk outside with my dog, pilates or HIIT training. After that I then like to meditate for around 20 minutes. 

What are you currently working on?

We are always working on something with Prae, and during COVID our team just released a new look website and wellness platform including our “Prae TV” –  which includes inspiring videos and tutorials by leading wellness experts, which is really exciting, so we are busy adding to that. Now we have some more exciting things in the works for Prae – one of those will be creating our own Prae product range, so I cant wait to see that all come to life – it’s always so nice to see hard work pay off.

What is one of the biggest challenges you have faced in your life career-wise?

The biggest challenge for me in my career would have been growing quicker than anticipated and then having to manage quite a lot of staff. I was thrown into the deep end, as I didn’t have much experience in that area before, and I had to learn to adapt as a boss and leader very quickly. I’ve learnt a lot along the way and made a lot of mistakes, however all those lessons have been amazing growth opportunities for me as a person.

What are some ways you handle stress and pressure?

I feel like I am under a lot of stress and pressure each day owning my own business and managing a large team, and to be honest I do get overwhelmed easily. The best way to deal with it all is to wake up early and get all my morning rituals done so I’m in a good frame of mind to be able to handle it the best that I can. I also book in for a weekly acupuncture session to keep me grounded and my adrenals in check. I think it’s very important to have the weekend off to recharge after a stressful week – which is quite hard owning a business, but I try for at least one day off a week.

What is your greatest strength?

I feel that my biggest strength would be that I’m very tenacious in everything that I do. I never give up on something and keep trying until I accomplish my goals, whether that be in work or life. 

What is your greatest weakness?

My greatest weakness would definitely be that I’m hard on myself and don’t give myself as much credit as I would to other people. I think it may be my competitive nature and I’m a bit of a perfectionist in everything that I do, that I don’t cut myself enough slack – It’s something that I am working on though.

Who inspires you?

If I was to choose one person – that would have to be my husband. He is a very resilient and positive person, and will drop anything to help someone out. That inspires me daily.

And in general, I am really inspired by people who speak their truth and go against the grain (especially in the alternative wellness industry) without caring about what other people think of them, even if they know they will get some backlash. I find that so inspiring.

How is sustainability a part of your life?

Sustainability is a big part of my life now. I’m by no means perfect, however I’m always trying to better myself in everything that I do towards a more sustainable way of life. I also stop and think, and research what I do more regularly now. I shop local and buy from sustainable brands – It’s usually a bit more pricey, but that is important to me and my values. I try to always shop at local farmers markets for organic produce. At home we use no plastics, we have installed solar panels, we recycle well, and my next step is a compost. With my business Prae – I only stock sustainable Australian brands and everything, even down to each detail of our packaging, is sustainable, we even use paper tape. I’m always trying to check in with myself and think of how I can keep doing better in my life.

What is your biggest wellness indulgence?

My biggest wellness indulgence would have to be a massage. I don’t get to have one often, but I absolutely love massages – especially visiting a beautiful space like Comma in Byron Bay – I always leave feeling so peaceful and relaxed.

What are your 3 clean – non toxic beauty must haves?

It’s so hard to only choose three when I own a store with so many beautiful non toxic beauty products, but I will have to say Mukti’s Hyaluronic serum, Prae’s rose quartz Gua Sha Facial Tool and The Beauty Chef’s Glow Inner Beauty Powder.

What is your biggest wellness must have?

My biggest wellness must have would be an infrared sauna. I’m lucky enough to own one myself – which I love to use at least once weekly for an hour whilst I listen to a podcast. It helps to remove toxins and strengthen my immune system. 

What’s your ideal way to switch off?

I’m an ocean baby through and through  – I absolutely adore the ocean and it makes me feel so calm and happy. Whenever I am having a rough or stressful week, spending an hour or more at the beach in the sunshine and diving under the waves is my ideal way of switching off. 

What are you currently reading, watching and/or listening to?

Reading: The Invisible Load by Dr Libby

Watching: I don’t watch a lot of tv, but I love watching comedy shows to give me a good laugh when I’m feeling a bit stressed. Currently watching Schitt’s Creek on Netflix. It’s not for everyone but I love their humour.

Listening: Goop and Expanded by Lacey Philips Podcast 

Where is your favorite place to travel?

My husband and I are huge travellers, so this is a such a hard one. I will have to say two places that are completely different holiday destinations. We love going to Japan every year on a snow trip to Niseko and visiting Tokyo, and my other favourite destination would have to be Southern Italy in summer – we went there last year for a month and it was insanely beautiful, relaxing and the food (omg drool).

What do you eat for breakfast in the morning?

I love to follow Ayurveda practices and I try to stick to the diet for my particular Ayurveda body type (Vata-Pitta), so I have quite a warming diet which is good for my digestion. I usually start my day with a cup of celery juice and then half an hour later my go-to breakfast is porridge with wild blueberries, banana, hemp seeds and maple syrup. 

Tessa James

Tessa James

Australian Actress & Founder of James Wellness


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